Sitha Clinic

I was tasked with rebranding Sitha, an elite endocrinology clinic specializing in psychological and hormone therapy for weight loss. The original identity, while visually striking, felt cluttered with unnecessary elements. My goal was to simplify and refine it—making it more elegant and adaptable for social media. By addressing kerning and ligature issues, I ensured the logo retained recognition among existing clients while presenting a cleaner, more modern look. With the logo finalized, I was able to move forward into the broader brand development.

During a visit to the clinic, I discovered the owner’s strong appreciation for art. Inspired by this, I painted a custom floral mural in the waiting room, which became the foundation for the clinic’s graphic and print materials. This artistic influence tied seamlessly into the clinic’s sophisticated aesthetic, resulting in a cohesive, memorable, and visually appealing brand identity.