GrowMed:
Elevating the Cannabis Experience

GrowMed, an emerging Brazilian cannabis brand, commissioned me to design its identity and product packaging. With cannabis sales in Brazil currently limited to medicinal use—and recreational use expected in the near future—the name GrowMed was strategically selected to emphasize its medical positioning and reduce resistance from more conservative consumers.

The client envisioned a dispensary experience rooted in minimalism and clarity. To bring this vision to life, I developed a clean, modern brand identity and packaging system. The signature products—pre-rolled joints and concentrates—feature labeling that highlights transparency, offering clear details on THC and CBD potency, terpene profiles, and aromatic spectrum. This design approach was especially important given that many first-time users often feel overwhelmed by the crowded visuals and motifs common in dispensaries, making it difficult to make informed decisions. With GrowMed’s brand, simplicity and trust take center stage.