Sitha Clinic

We were tasked with rebranding Sitha, an elite endocrinology clinic specializing in psychological and hormone therapy for weight loss.

The original design, though captivating, was cluttered with too many elements. Our goal was to simplify it, enhancing its appeal for social media platforms (see progression on the right). By correcting kerning and ligature issues, we ensured the brand remained recognizable to its loyal clientele. With the logo finalized, we were ready to move forward with the project.

During a visit to the clinic, we met with the owner, Thais Mussi, and discovered her appreciation for art. We painted a mural with floral illustrations in the waiting room that served as starting point for the graphic and print materials (see below). This artistic influence seamlessly integrated with the clinic's sophisticated aesthetic, creating a cohesive and visually appealing brand identity.