GrowMed:
Elevating the Cannabis Experience

GrowMed is an upcoming Brazilian cannabis brand that I have been developing for quite some time. With Brazilian laws currently permitting cannabis sales only for medicinal purposes and expected to allow recreational use soon, the name GrowMed has been strategically chosen to mitigate resistance from conservative consumers, emphasizing its medicinal aspect –Med-.

Stepping into a GrowMed dispensary, customers experience an ambiance of minimalism and clarity. One of the brand’s key features is its signature products of pre-rolled joints and concentrates, whose labeling and design prioritize transparency by providing detailed information on THC and CBD potency, terpene profiles, and aromatic spectrum for each product. The company understands that new users often feel overwhelmed when entering a dispensary due to the myriad of products, heavy illustrations, and motifs, making it difficult to make an informed choice before purchasing a product.